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RSS Definition

According to Wikipedia  (http://en.wikipedia.org/wiki/RSS)

RSS (which, in its latest format, stands for "Really Simple Syndication") is a family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts. An RSS document, which is called a "feed," "web feed," or "channel," contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with their favorite web sites in an automated manner that's easier than checking them manually.

RSS content can be read using software called a "feed reader" or an "aggregator." The user subscribes to a feed by entering the feed's link into the reader or by clicking an RSS icon in a browser that initiates the subscription process. The reader checks the user's subscribed feeds regularly for new content, downloading any updates that it finds.

RSS formats are specified using XML, a generic specification for the creation of data formats.

Benefits of RSS

1. Quick and easy

With Commtraxx RSS Builder, it is fast and easy to create and update your feeds. Updates will be immediately avaibale to subscribers and syndicating web sites.

2. Reach a broader consumer base

Consumers can anonymously opt-in to subscribe to your RSS feed. This is a service of convenience to consumers who are increasingly using RSS feed subscriptions as a means of quickly browsing many web sites containing content of particular interest to them. It is also a means, for those who are reluctant to signup to e-mail newsletters or to sign up as a member to web sites, to anonymously access your content and be updated in live-time. This gives you access to an otherwise difficult group of consumers to reach.

3. Greater exposure for your content

In making your feeds freely available to other webmasters, your content can be broadly syndicated to many places on the internet. Search engines will pick up your fresh content more readily and give your content powerful exposure.



Related Topics
Anatomy Of An RSS File | Glossary
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