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An RSS feed is an XML file. XML stands for Extensible Markup Language. It is a way to describe and carry data as opposed to HTML which is a language used to present data.
An XML file consists of a series of heirachical "tags" which identify each element of data. An RSS XML file is comprised of a standard set of tags which allows other software (such as newsreaders or other web sites) to pick up and 'consume' any compliant RSS feed in a like-for-like manner.
In using Commtraxx RSS Builder, it is important to be aware of the basic anatomy of a RSS (2.0) XML file. This will help you to accurately and impactfully populate the various data fields available to you.
The basic structure is as follows:
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What is RSS? | Glossary
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